About Supriety™

Founded by Joey “Mr. Noble” Noble after surviving a near‑fatal stabbing and overcoming fentanyl addiction, Supriety™ is a privacy‑first, gamified recovery and impact platform. We believe verified effort deserves dignity, income and planetary restoration.

Our Mission

We transform pain into purpose. By harnessing peer support, financial incentives and environmental action, we help people struggling with addiction build a life worth staying sober for—while regenerating the planet.

Our Values

Dignity

Everyone deserves respect and opportunity. We fight stigma by celebrating progress.

Compassion

Inspired by Mo Gawdat’s “raise AI like a child,” we lead with truth, kindness and accountability.

Purpose

Verified recovery efforts fund trees, meals and cleanups—creating meaning beyond oneself.

Joey’s Story

In 2020, Joey was stabbed near the heart in a San Francisco library parking lot. During his recovery, he met a stranger on Halloween night who would become a close friend and mentor. Together they navigated the fentanyl crisis, with Joey ultimately achieving sobriety in 2024 using a micro‑induction approach. Supriety™ emerged from that journey to ensure that others can access support without shame and transform their own struggles into positive change.